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......for travel agents |
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| For UK-based travel agents, hypertrails offers web publishing, on-line marketing support and site audits. | |
| Web Publishing | Many UK travel agencies
operate what the Americans call a 'full service agency'. They aim to
provide travel products that cater for every client that walks through
the door. By providing a superior service to their local community they
aim to remain the first port of call for all travel transactions.
Unless these agencies also offer some form of niche travel product or target a particular consumer group, hypertrails recommends that they take only a minimal web presence. In this way consumers looking for the agency online can readily find their contact details, but costs are kept down. If your agency is beginning to specialise or has aspirations to do so, please click here. |
| On-line Marketing |
If your main target audience
is the local consumer, you need to advertise where those consumers
congregate. In offline terms this probably means the local press. Quote
your website address in advertisements so that consumers so inclined can
find you online.
As far as online marketing goes, spending time and effort promoting a classified-ad type site is probably unwarranted. Find local community sites and make sure you are listed there. |
| Site Audits | If you already have a web site but are unhappy with the end results,
hypertrails provides a site audit service. The audit looks at both the site content and the marketing of the site, and makes recommendations for improving both. It also sets out what reasonable expectations you could have for a site, depending on the nature of your business. |
