hypertrails.com - for tourism associations

......for regional/ local tourism associations
For tourism associations, hypertrails offers e-directory services, on-line marketing services and advertising support.
e-directory services	For tourism associations the Internet offers a major opportunity to promote the services of their members, and a focal point for co-operative approaches to building tourism revenues in their area. hypertrails will help you to build the partnership as well as the web site. Tourism associations often have basic databases of their members, but may not have the experience,resources or time to mobilise the information at hand to create a compelling overall proposition for the tourist. The hypertrails e-directory service allows associations to rationalise and organise their data and present it online in a listings format, which may be keyword based, in effect creating a regional or local search engine. hypertrails will help associations to create a tailored e-directory. The resulting online traffic can often create revenue opportunities for the association. There is no better way for tourism associations to demonstrate value than for them to create attributable sales leads for their members.
On-line Marketing	Tourism association sites are no exception to the rule. They must be promoted to maximise their effectiveness. hypertrails has developed methodologies for promoting co-operative regional tourism sites. Key performance indicators are new visitors to area, and length of stay.
Advertising Support	Tourism associations exist to promote their members. But the information they have about their members is generally rich enough to attract consumer interest on-line (if marketed well). This in turn can generate advertising sales revenue. However, the single minded pursuit of this revenue can lead to the membership being forgotten, and the association can lose sight of its original objectives. A balance needs to be struck. hypertrails can provide the banner advertising scripts and infrastructure which enables the association to manage advertising on the site and give good management information to its advertisers. It's experience in the balancing of member interest with potential revenue may also be valuable.